Elephant wins the A’ Design Award (Italy) for Himalaya Wellness

Elephant wins the A' Blueprint Argent Packaging Award for its Himalaya Sheet Masks packaging Prototype Desmania

Pune, India, 3 June 2022 – Elephant, a leading design agency, has won the coveted A' Design Award, Silver in the Packaging Design category for their packaging for Himalaya Canvass Masks. The new product has been launched in markets across the earth including the Middle East, Southeast Asia also as Europe.

The A' Design Laurels and Contest is an international honour hosted out of Italy by The International Design Academy. The accolade recognizes stellar designers, innovators, and companies from dissimilar fields beyond various disciplines in a global setting. The grand jury comprises influential press members, established designers, leading academics, and prominent entrepreneurs worldwide.

Elephant crafted a visual language and system based on 'Zen Fourth dimension' which focused on creating an entire skincare routine that evokes fulfillment, repose, and a truly calming experience. The design facilitates Himalaya to carry forward its make legacy of natural health in a gimmicky manner. The visual language developed by Elephant strikes a residuum between youthful vibrancy and the romanticized world of natural ingredients.

" Canvas Mask is a new and 'emerging' category beyond different countries. For Himalaya'south range of Mask, we wanted a design that would appeal across age groups and attract Gen Z's attending. This design has a perfect balance of Herbs, Fruits & Production Benefits." conveys Himalaya Asia Pacific Team from Singapore.

Commenting on the win, Ashwini Deshpande, co-founder, and managing director of Elephant said, "It is wonderful to be recognized on a global platform nonetheless again. Our pattern collaboration with Himalaya was great teamwork between our Singapore and Republic of india teams. I am looking forward to this design being a winner with audiences across the world likewise."

Founded in 1989, the Pune-based Elephant has a 70 plus multi-disciplinary and highly collaborative team of designers and strategists, with over 2500 successfully completed projects across diverse domains and regions. The company has given new life to many household brands including Britannia, Tata Salt, Gillette Guard, Asian Paints, MTR Foods, Kurkure, Paper Boat, Symphony, Epigamia, and Organic Bharat amongst others.

Himalaya is a leading global herbal health and personal care organization with shut to 500 products in more than than 100 countries.

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Source: https://packagingsouthasia.com/supply-chain-function/design-marketing/elephant-wins-the-a-design-award-italy-for-himalaya-wellness/

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